“I spoke with Dennis about estate planning and he promptly provided excellent feedback, proving he genuinely cares about your well-being.”
Systems for proven insurance pros
You've proven you can sell. Now it's time to build a system that scales.
For insurance agents serious about building a career (not just making a quick buck) and managers who've proven this is their real business.
- Insurance agents 1+ years in and committed to staying in the game
- Insurance agency managers focused on scaling their teams the right way
- Producers working 60+ hours who feel growth bottlenecked by manual processes
- Leaders building something real, not chasing short-term commission spikes
Positioning
Dennis Heald, Your Trusted Resource
7+ years as a top-performing insurance agent. Systems built in the trenches. Former pastor who leads with integrity, empathy, and accountability.
I'm Dennis Heald—coach, sales trainer, and operator who still writes business. I help committed insurance agents and agency managers replace the grind with systems that deliver sustainable growth.
Every insight I share is earned from real appointments, real teams, and real production. If you're serious about scaling without losing your life to the business, you're in the right place.
The friction
What's keeping you from scaling
You're already winning clients. But growth still depends on you saying yes to everything. It's not sustainable—and you can feel the ceiling closing in.
Still running on manual hustle
Every follow-up, every quote, every client touchpoint depends on memory and urgency. Nothing is built to run without you.
No leverage, no bandwidth
You know the business works—but without processes you trust, you can't bring others in or scale delivery.
Growth feels reactive
Opportunities pile up faster than you can execute. You work 60+ hours to maintain results that should feel easier.
You can sense the ceiling
You know the next level requires systems, but you're unsure where to start or how to build them for insurance.
Dennis as guide
Practical support from someone who speaks insurance
I built the systems that took me from high-performing producer to trusted resource. Now I help agents and managers install the same foundations.
Systems that outlast busy seasons
Build workflows that run whether you're in the office or on the road. No more bottlenecks. No more guesswork.
Frameworks from the field
Every playbook, campaign, and meeting cadence has been pressure-tested while writing business and leading teams.
Integrity-first coaching
Former pastor turned agency builder—expect trust, accountability, and guidance tailored to serious professionals.
Scale without burnout
Design a business that unlocks time, frees up leadership focus, and supports sustainable production for the long haul.
Simple plan
Here's how we move forward
Start with insights, then build momentum with intentional action. You're not starting over—you're installing leverage.
1
Subscribe for the playbooks
Join the weekly coaching insights and get the exact systems top agents and managers are using to scale.
2
Act on the frameworks
Apply proven workflows for pipeline rhythm, client experience, and team accountability—no fluff, just what works.
3
Unlock sustainable growth
Reduce chaos, reclaim time, and lead a business that scales with or without you in every meeting.
Get my weekly coaching insights
Real strategies for systemizing your insurance business. For agents and managers who've proven they're serious about building something real.
The future
Imagine the business you really want
Join other serious agents and managers who refuse to run their business on adrenaline. You're building something that lasts.
Consistent production without the scramble
Systems keep your pipeline full and your follow-up tight so you can focus on high-value conversations.
Teams aligned around the same playbook
Your people know what good looks like, when to follow up, and how to deliver the client experience you expect.
Time back to lead and live
You step out of firefighting and into focused leadership—without sacrificing growth.
Confidence in a scalable business
You see the roadmap, understand the numbers, and know the business will sustain the life you’re building.
The outcome
What agents and managers gain
These are the wins waiting on the other side of systems that actually work.
Insurance agents with scalable systems
Replace heroic hustle with reliable processes that keep new business flowing while protecting renewal relationships.
Agency managers with leveraged teams
Equip your people with repeatable playbooks so production isn't capped by your personal bandwidth.
Freedom to focus on what matters
Spend your weeks leading, advising, and growing—without drowning in administrative chaos.